Cadillac’s de Nysschen won’t budge on raised pricing

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Filed under: Marketing/Advertising, Cadillac, Earnings/Financials, Luxury According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM’s top brand, which was once hailed as “The Standard Of The World,” back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover: “Either you have to bring your volume aspirations into alignment wit…Cadillac’s de Nysschen won’t budge on raised pricing

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